A multi-channel campaign

Brief
We were tasked with creating a paid social media campaign concept that would live across many channels and outputs. All of the creative had to tie back to Samsung’s global campaign “Gift of Galaxy” where they revealed holiday deals through December 31st.

Idea
Use a similar color scheme to other live campaign assets and wrap up all of the related products together showing them as a bundled deal where in the end they create a holiday-related symbol with grosgrain ribbons.

From here, we tailored the post copy to different audiences in Awareness, Conversion and Consideration categories creating over 200 different posts across Twitter(X) Takeovers, LinkedIn, X, Meta(Facebook and Instagram) and Reddit.